![]() A simple way to communicate your vision with your photographer is to find inspirational images. Who are you selling to? Planning a photo shoot around speaking to your target market, makes it more likely that you’ll resonate with the right people.įind Inspiration. If you primarily sell homes in mountain towns, your images should look different than someone selling condos in the city.ĭefine your Target Market. What is your specialty? If your area of expertise lies in luxury homes, you’ll want pictures that communicate that level of professionalism. It’s also possible that they’ll shortlist people they see themselves working with.Īs a photographer that works with many types of businesses, realtors understand this truth better than any other industry. When your clients search for realtors, it’s possible that they will compare companies based on negotiation tactics. What sets you apart from your competitors? Is it your ability to negotiate, or a specific process you use to save clients time or money? ![]() You’ve likely seen real estate head shots that made you cringe, but this guide will help you create the best headshot for your company.Ī professional headshot is a photo that builds connection to your business from the start. They say a picture is worth a thousand words, but in the case of your online presence, that first impression could be worth thousands of dollars for your business. Studies show that your clients size up your likability, trustworthiness, and competence within 1/10th of a second, and that only long term relationships can change their first impression once made. You may work hard to network in person and on word of mouth referrals, but statistics show that 99% of Millennials search on online websites for their homes followed by 90% of Older Boomers and 70% of the Silent Generation.įocusing on your online presence and headshots will make it more likely that these people will find your business the day they need you. Why You Need Realtor Headshots It’s How People Find You Read all of these tips for a great photo. A professional headshot photo shoot may seem daunting until you know all the details. In the new world of digital marketing you have to show up to be seen and these tips will help create the best headshots. Make sure your portraits work for you, and avoid unprofessional mistakes.Īs a photographer I’ve worked with hundreds of real estate agents to upgrade their digital marketing, and I’ve compiled the ultimate guide for getting a great realtor headshot even if you aren’t photogenic. Using outdated or unprofessional headshots can impede your marketing efforts and cause you to get past up by your competitors. Realtor headshots are crucial for anyone that wants to stand out and as a hire. The perfect way to market for relationships is to show your face through photography. You likely already know that realtors are in the business of relationships. Getting a great picture is easy, and can be natural. These tips will help you know how to take real estate headshots. ![]() Few people enjoy standing in front of a camera to get their headshot taken, but in 2022 leveraging your image can help you stand out in an oversaturated market.
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